Handcrafted. Sustainable. Timeless.

At Rooh London, we celebrate Indian craftsmanship through small-batch collections of block-printed clothing, accessories, and homeware - created to bring joyful colour and effortless elegance into everyday life.

We’re taking a short break over the festive period. All orders placed after 22nd December will be processed and dispatched in the first week of January.

Thank you so much for your support in 2025. Wishing you a very Merry Christmas and a Happy New Year.

Luxury Quilted Cotton Robes

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Rooh | Soul. Spirit.

Rooh means “soul” in Urdu - a word that captures the heartbeat of our brand.

Born from Smriti’s upbringing in New Delhi, Rooh London is a celebration of colour, craft, and India’s centuries-old artisan traditions.

Our collections are made slowly, in small batches, by artisans who bring generations of skill to every stitch and print. From clothing and accessories to heirloom-style quilts, each piece carries a story meant to be treasured.

By choosing Rooh, you help sustain artisan communities and preserve the craft traditions that make these pieces possible.

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