Handcrafted. Sustainable. Timeless.

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SUSTAINABLE LUXURY FOR EVERYDAY LIVING

Welcome to Rooh, a London based independent lifestyle brand. Rooted in the vibrant culture and rich heritage of India, we celebrate the beauty of slow fashion, the empowerment of artisans, and the magic of extraordinary craftsmanship. Each piece in our bespoke collection is handcrafted in small batches by skilled artisans in India - unique, timeless, and created with care.

When you choose Rooh, you're not just buying a product; you're supporting sustainable livelihoods and preserving incredible craftsmanship. Our collection honors the traditions our founder, Smriti, grew up with in New Delhi, blending them seamlessly with contemporary style. The vivid colors and stunning prints reflect the beauty and energy that defines life in India.

Whether it's a statement piece for your wardrobe or a distinctive addition to your home, our limited edition creations are designed to be cherished for years to come.

Thank you for being part of Rooh's journey—we invite you to explore our collection and discover the warmth, sophistication, and colour it can bring to your everyday life.

The Story Behind Rooh

The Magic of Block Printing

Block printing is a magical art form that encompasses sustainability, slow fashion, and generations of artisan expertise. Dating back 500 years, this ancient technique involves carving intricate designs onto wooden blocks, which are then dipped in eco-friendly dyes and pressed onto fabric. The process is remarkably sustainable, employing natural materials and reducing the carbon footprint of fast fashion. Each piece is lovingly handcrafted by skilled artisans, preserving traditional knowledge passed down through generations. The result is unique, timeless clothing and home furnishings that celebrate the beauty of imperfections and foster a deeper connection to our clothing and the planet.

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