Rooh is a sustainable fashion and homeware brand for those who appreciate ethically made, affordable luxury. Our handcrafted block print collections—spanning sleepwear, womenswear, and homeware—bring timeless elegance and vibrant colour to your everyday life.

Every Rooh piece is a celebration of skilled artisans who carry on India’s rich heritage of craftsmanship, each item inspired by India’s stunning architecture, vibrant festivals, and cultural traditions. Crafted in small batches with responsibly sourced materials, our products reflect our commitment to ethical artistry.

At Rooh, we champion slow fashion, featuring exquisite block prints from Jaipur while supporting sustainable livelihoods for artisan communities across India. Embrace a style with soul—thoughtful, beautiful, and crafted to be cherished.